Books of Interest...

- Developing a Successful Postcard Campaign provides you with an explanation of the considerations and process requirements for your postcard campaign. It includes everything you need to know from  deciding the message; pictures/graphics; targeting the right market; postcard size; printing requirements  and U.S. Postal Service guidelines. 

- Writing Effective Press Releases will show you how to prepare, write, format and distribute your own effective Press Releases. It includes a template you can use for producing press releases; examples  of the various types of releases and formats; tips and tricks of the trade; comprehensive listings of media  outlets; and finally, how to track your media coverage. Included are articles by expert copywriters with key strategies on writing a successful press release.

Recent Book Reviews...